Agreed, though it seems there is a huge window for someone who charges fairly to get in
Fixed and transparent/fair costs (and promotion of it) will get a significant line in front of the clinic.
If someone's got a huge amount of money to play with this, it will be fun to see the incumbents getting trashed. In a way, it's "dumping" (but not really as it's still above cost)
I think pricing transparency will help for drugs and commodified services like routine testing and procedures.
Historical though, any attempted 'fix' simply results in shifting of profit from one incumbent to another, along with even more creative ways to get around them. Mfr. copay coupons mentioned in the article is a great example.
I'm all for change, but to me, American healthcare is mainly regulatory failure.
Fixed and transparent/fair costs (and promotion of it) will get a significant line in front of the clinic.
If someone's got a huge amount of money to play with this, it will be fun to see the incumbents getting trashed. In a way, it's "dumping" (but not really as it's still above cost)