The right way to do things is not a popularity contest. Nor should it ever be. Nor should you put pressure on someone trying to do right via an appeal to popularity.
When success depends on gaining mindshare, branding and perception is important. A straight popularity contest is, indeed, not the right way to do things, but popularity is a factor.
The right way to do things is not a popularity contest. Nor should it ever be. Nor should you put pressure on someone trying to do right via an appeal to popularity.