Instead of having a monumental triumphal arch built, he got Dürer to print a monumental poster of a triumphal arch, and had copies of it stuck up in all the public places.
Considering how much more expensive woodcutting and printing were in the early 1500s… couldn’t he have just built an actual tirumphal arch (albeit simplified) with that money?
Part of the point was to hand out copies to wealthy allies as a visible sign of favor. Physical arches are a little bit harder to dole out that way, or distribute around the nation. It was also cutting edge technology in a way simple arches weren't.
I guess part of the point is that it's not subject to the constraints of what you could actually do, so you can make it even more impressive. It's propaganda, after all.
> the origins of Fraktur, that typeface having been commissioned by Maximilian I
It’s interesting to learn that Fraktur itself only dates back to the 16th century — the broader blackletter family of scripts goes back 400 years earlier than that, and was once used across the whole of western Europe.
https://en.wikipedia.org/wiki/Triumphal_Arch_(woodcut)
Instead of having a monumental triumphal arch built, he got Dürer to print a monumental poster of a triumphal arch, and had copies of it stuck up in all the public places.